Wednesday, January 26, 2011

Week 3: EOC 2 - Making Money for Good


Many big companies and corporations make it a point to donate money or proceeds to charities and other organizations and Target is no exception. Since 1965, Target has prided itself on its community outreach, volunteering, helping with social services and helping out schools and funding for education. In viewing the company website, there is a big section dedicated to programs they do to help give back to the community that supports their stores. Some of the programs they take part in are:
  • Volunteerism – Team members donate hundreds of hours to various community projects across the country.
  • Arts & Culture – Targets provides free or discounted admission tickets to arts and cultural events to support education.
  • Social Services – Target provides funding to support the basic needs of families and help in disaster relief efforts.
  • Crisis Relief – Target provides relief kids, products and monetary donation to areas that have suffered an outset of crisis.
  • Grants – Target supports arts and social programs.
  • Military and Veteran Support – Target has donated funds and volunteers to national veteran and military organizations with the focus on education, social services and the arts.
  • Reading & Education – Target believes education is important and helps support schools in need of funding.They support this so much that they ask parents to make a pledge to read with their children or those in their lives and also donate a percentage of purchases made with the Target card to support education.
Currently, Target is giving 5% of it income to support communities but now on their website, they’ve announced a pledge to give “$500 million by the end of 2015 to support education and help kids learn to read.“ ( https://sites.target.com/site/en/corporate/page.jsp?contentId=PRD03-005171). This addition would bring the total amount of funding given to $1 billion just for education alone. For more information, visit the Target website.

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