Week 9 EOC: 3 Great Mission Statements

Marketing: An Introduction states “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment”.  (Marketing: An Introduction, Armstrong & Kolter, Pg. 39) In a marketing sense, a mission statement defines a goal, whether it be for the company or the product it intends to put on the market. Our End of Class (EOC) assignment was to read through our classmates’ mission statements and pick 3 that were the best. After reading through all the mission statements posted, I found three that stood out among the others.

Mike Kononchik is promoting Clean and Clear Facial Wash. His statement is "We are going to use the power that woman have over men to show them that by washing their face woman will attract to them more than a man with a dirty face.  A dirty face will become a thing of the past for men. Women will be a lot happier that they can share their facial wash with their man". In his statement, he states that with his product, a dirty face is a thing of the past and that using this project will attract women more.

Raymond Otero, whose product is Pitch Air Freshener, says, “The product represents a change in the way men are depicted by the opposite sex as well as each other. The product is concerned with a global consciousness of men being taken more seriously with their concern of the environment around them. The product is not an aerosol item that could hurt our environment, and strives to be safe and effective it its use. Our hope is to create a pleasant immediate environment for the user in his home, office, automobile, or any other place that requires the air to be freshened, while still maintaining an environmentally friendly way to achieve this.”

This statement says that not only will it change the way men are looked at, but it is also friendly to our environment.

Tharindu Wijesekara, whose product is Yoplait Greek Yogurt says, "We are the ultimate source of  taste, health, and strength". While it's short, it's to the point!