According to Armstrong and Kolter, “price is the amount of money charged for a product or service” or “price is the sum of all values that customers give up in order to gain the benefits of having or using a product or service” (Marketing: An Introduction, Armstrong & Kolter, Pg. 275). They go on to say that historically, “price has been the major factor affecting buyer choice. In recent decades, nonprice factors have gained increasing importance. However, price still remains one of the most important elements determining a firm’s market share and profitability” (Marketing: An Introduction, Armstrong & Kolter, Pg. 275).
Wegner, best known for creating quality products with Swiss craftsmanship. While the standard backpack will go anywhere from $15 to $25, it doesn’t address the concerns for carrying a laptop. Most backpacks in that price range are made with thin polyester, the zippers break, the backpacks are small and aren’t waterproof. A lot of laptop backpacks have foam protection for the laptop compartment, but many aren’t thick enough to absorb the shock from a drop or fall. Wegner’s backpacks address these problems. Made with strong polyester and vinyl material, the “Ibex” has a zipper strong enough to withstand the constant use and durable as they can hold the maximum capacity of the backpack. There are several compartments to help keep your items organized and the laptop compartment is heavily padded and shock absorbent. Add to it the waterproof material to keep your items dry and the craftsmanship shines. With quality like this, $60 USD will be well worth the cost.
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