Wednesday, March 9, 2011

Week 8 EOC: 3 Products That Won't Hit the Shelves


There are just some products that shouldn’t be made, especially by certain companies. Ketchup made by Welch’s , the same makers of Jams and Jellies just wouldn’t fly with the public. Is it because their branding is too strong? More than likely. People jus t tend to associate the brand with what they are familiar with. Here are some ideas I thought of when it comes to brand names trying to get different products out on the market
  • A compact car made by Humvee. When you think of Humvee, you think of the big half-ton gas guzzlers. A compact car made by the same people who brought you that would bring one big question to mind: would this car actually save gas? It might be stylish like the Hummer and have some great features, but with the high gas prices and terrible economy, I don’t see this car getting many looks.
  •  Toothpaste by the same guys who made Preparation H. Now when you think of toothpaste, you think of clean teeth and fresh breath and when you think of Preparation H, you think of something that’s supposed to help give you relief to your underside. Now trying to think of these two together just wouldn’t leave someone with a pleasant thought.
  • Facial Cream by Tiger Balm. Facial creams are made to help moisturize the skin and with skin care while tiger Balm is a medicated heat rub used to help with muscular pains, nasal congestion, heart burn and other ailments. When rubbed on skin, tiger balm heats up, and depending on the type of balm you use, it can feel extremely hot. Thinking about a facial cream with heat properties might sound painful, especially if it gets in your eyes or mouth.

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