Week 5 EOC: Best & Worst of the 2011 Superbowl Commercials

The past week had one of the biggest advertising days of the year for an event that many consider a holiday, even though it’s not listed officially as one. Superbowl Sunday has been looked at in years past as the one day where companies are willing to spend loads of money to advertise during one of the most watched games of the year. It’s become such a big deal that there are many out there that tend to watch the game, not for the game itself, but for the commercials. While this year didn’t have the standout commercials that the past years have had, there had been a few noteable ones. One of the ones that fans seemed to like the most was done by Volkswagon in a commercial called “The Force”. In this commercial, a kid, who’s face we never get to see, is trying to use the force to move objects. Being a Star Wars fan, this commercial brought me back to my childhood. I’ve always wanted to do something like that. In trying to use the force, he tries over and over again to make it work, but fails, till his father gets home with the car. With the help of his father, he manages to make the car beep. This commercial was likable and funny and I felt was the best.

 

The worst of the 2011 Superbowl commercials had to have been the GoDaddy commercial called “The Contract”. GoDaddy has always had commercials that have tried to sell based on sex appeal, which has nothing to really do with websites and domains. They seem to be cheesy and really make no sense. If they had made a commercial saying how good the company actually is, their commercials might be more likable.